How To Create a Blog Schedule and Sticking to it
As a blogger, you’re swamped with things to do. Top players offer tips on how to leverage networking relationships, how to become a player, how to influence other players and how to keep marketing your blog. With all this, it’s understandable if you are not able to prioritize the most important thing – keeping your content current. Creating and sticking to a blog schedule is what will keep your blog from fading into oblivion.
Don’t Fail To Plan
Blogging is a complete strategy that requires planning. A plan puts you in control and allows you to work within a strategic framework. Take this New Year as your chance to start afresh and come up with a plan.
Be Realistic When You Set Goals
Don’t put too many high-ranging goals into your basket for 2012 such as earning X amount this year, writing a novel, publishing several e-books and becoming a key player in blogosphere. When you set goals, you put yourself outside of your comfort zone; that’s not easy for the best of us. It takes discipline, a lot of thought and hard work. So be realistic when you set your goals and schedule; push yourself but only after understanding your limits first.
Create A Blog Plan For 2012
Create a blog plan that clearly defines your overall blog strategy, as follows:
- Target audience
- The unique value you plan to offer through your blog
- Your blog’s quarterly and monthly objectives or milestones. This must include the exact traffic numbers, earnings, audience, fan following, mention by key players and so on
- Create Service Level Agreements (SLAs) for yourself to measure goal achievement periodically
- Your strategies for accomplishing your set objectives.
- Your action plan – here you should define your daily working structure, number of hours you’re going to put into each activity and so on.
Keep Your 2012 Blog Plan Flexible
You cannot predict the trends that will hit us midyear. Nor can you predict how other events in cyberspace will affect your blog. It’s best to keep your plan flexible so that you can adopt new strategies if required.
Use Your 2012 Blog Plan To Create Short Term Plans
Use your 2012 blog plan as a basis and create a monthly plan. This will help you stay in focus so that each day, you perform the activities that’ll take you closer to your milestones.
- Create a posting schedule. Plan to post smaller bits of content twice or thrice a week, while working on one rocker of a post for the weekend.
- Time your major networking and promotional events to occur on the day you post your significant post of the week. For example, you could contact a major player you’re following to promote your blog the day you post a significant piece of content.
- Write down how many small and big posts you want to release in each week of the month. Make each post you write get you something in return, whether it is a new comment, a new reader or a new Twitter follower.
- Set aside a few hours every week to measure if you’ve done everything to achieve a fourth of that month’s milestones.
- Create a worksheet with all major and minor milestones you want to achieve within a month and quarter for review and evaluation. Against these, indicate the SLAs you have defined for yourself.
How To Stick To Your Plan
The whole idea behind creating and sticking to a blog schedule is to get more traffic and convert visitors into paying customers. That’s what distinguishes winners from the average bloggers out there. Define a kickass plan and learn to stick to it while adapting to new strategies if you want to be a key player in your niche.
Measure Your SLA
Spend those few hours running Google Analytics and other tools to measure your traffic, conversion rate, number of new visitors, mentions by key players, Twitter followers and so on. Document what you’ve achieved against your set SLAs in the worksheet. You’ll know how well you’ve done.
Evaluate And Understand Mistakes
If you’ve not achieved all the metrics you set out, find out why and list the reasons in the worksheet you created for evaluation. Could you have done better? Are there factors outside of your efforts that affect your business? Are you playing in a buying market? Are you using the best income-generating keywords?
Make Changes To Your Plan
Make changes to your monthly and quarterly plan based on what you learn from your weekly reviews. If your research and additional learning helps you realize a factor you’ve not considered for growth, include the corresponding fix in your annual plan.
Written by Dean